Cookie Policy
Strictly Necessary cookies
These cookies are essential for the website to function and cannot be switched off in our systems.
| Cookie Name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
OptanonConsent | OneTrust (.weareworldchallenge.com) | Stores the visitor’s cookie-consent choices by category so preferences are applied on return visits. | 1 year | First-party |
__cf_bm | Cloudflare (.linkedin.com) | Cloudflare bot-management cookie; distinguishes humans from bots (set by third parties served via Cloudflare, e.g. HubSpot, LinkedIn). | 30 minutes | Third-party |
Analytics cookies
These cookies help us understand how visitors interact with the website by collecting and reporting information anonymously.
| Cookie Name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
__hssc | HubSpot (.weareworldchallenge.com) | Keeps track of sessions to determine whether to increment the HubSpot session number and timestamps. | 30 minutes | First-party |
__hssrc | HubSpot (.weareworldchallenge.com) | Used to determine whether the visitor has restarted their browser during the session. | Session | First-party |
__hstc | HubSpot (.weareworldchallenge.com) | Main HubSpot analytics cookie (domain, visitor token, first/last/current timestamps, session number). | 6 months | First-party |
hubspotutk | HubSpot (.weareworldchallenge.com) | Tracks a visitor’s identity; passed to HubSpot on form submission and used to de-duplicate contacts. | 6 months | First-party |
Marketing cookies
These cookies are used to deliver advertising relevant to you and to measure the effectiveness of advertising campaigns.
| Cookie Name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
IDE | Google DoubleClick (.doubleclick.net) | Used by Google DoubleClick to register and report a user’s actions after viewing or clicking an ad, to measure ad effectiveness and serve targeted ads. | 13 months | Third-party |
_fbp | Meta (Facebook) (.weareworldchallenge.com) | Used by Facebook to deliver advertising, including real-time bidding from third-party advertisers. | 3 months | First-party |
_gcl_au | Google Ads (Conversion Linker) (.weareworldchallenge.com) | Used by Google AdSense/Ads to store and track ad conversions across the site. | 3 months | First-party |
bcookie | LinkedIn (.linkedin.com) | Browser-ID cookie used to identify devices accessing LinkedIn, to detect abuse and provide insights. | 1 year | Third-party |
li_gc | LinkedIn (.linkedin.com) | Stores guest users’ consent regarding the use of non-essential cookies. | 6 months | Third-party |
lidc | LinkedIn (.linkedin.com) | Used by LinkedIn to facilitate data-centre selection/routing. | 1 day | Third-party |